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Graphic Design Services and Production of Advertising Tools in Fort Wayne Indiana.


What are feather banners? 

Feather banners are a banner and a flag at the same time. They usually are installed on a
fiberglass, bamboo, or metal pole and their length is displayed vertically instead of horizontally like most banners. So they are more similar to a tall narrow flag.  A ground spike or "x" stand is used as the base for these banners.  Feather banners are...

 Feather banners are like flags.  They whip and flow and wave in the wind and so they are very good for attracting attention.  I've seen outdoor public events where they used this type of banner to attract attention and set a mood of excitement and festivity. They also have a distinguished type of look unlike some types of signage, which may look too businessy or even obnoxious.  It seems to be because of the "flag" appearance that these type of banners look more attractive and inviting.  I think that "festive" is really a good description.

How and for what are they used for?   

Festive occasions, sporting events, worship gatherings, weddings, grand openings, decoration, commencements, sales, brand declaration, attracting attention, community events, fairs, etc.  I've seen them printed not only with text, advertisement and logos but also with artwork, designs, graphic shapes, stripes etc, being used basically as decoration.

What are the various names for feather banners? 

Feather banners are called by quite a few different names (some of the names typify a certain shape or model of the banner) : Feather, flutter, square, teardrop, blade, flag, wing, armpole, sail, flying, swooping, walkers, etc.  They also come in a variety of shapes and styles. 

What are they made of?

Polyester, nylon, denier nylon, normally some flag type of material that flows easily in the wind. Our own feather banners are made mainly of 250-denier polyester flag material.

 What sizes are they made to? 

Anywhere from small 4' high to gigantic over 25 foot high and from 12"-48"s wide.
An average might be in sizes 2.5' wide by 8', 11' and 15' high plus pole.

Double faced? 

Since they are like a flag the reverse side is normally a mirror image in reverse.  It may sound like it would not read well but people actually recognize something in reverse very well, especially if it's something they are used to already.  Double face feather banners with a positive image on both sides could be achieved with 2 pieces of fabric sewn back to back and a third piece as a liner in the middle to prevent see through.  Tripling up the fabric like this is really not recommended because the feather banner would lose it's flowing flag properties and might also be too heavy for some types of poles to support it well. Because of the attractiveness of the flowing and waving flag like properties making the feather banner the unique type of "artsy" advertiser that it is, it would be better to avoid the double faced feather banner in my opinion.  Instead you might try using two banners side by side with the logo printed on opposite sides to see the printing positive from both  directions. 

How long do they last? 

Since they are out in the elements waving and being pelted by the wind and the sun's rays they may start to show fade, corner and edge fray and wear and tear anywhere from a matter of months to less than a year of constant outdoor use, so be prepared.  If you are only using your banner on special occasions or if you are taking your banner down during bad weather, overnight, or in extreme windy conditions your banner is obviously going to wear much better.  Certain colors, like red and brown are always more prone to fading.

How are they printed? 

Dye sublimation, calescent dye, silk screened, acid dyes, appliqué and digitally printed are also possibilities.

Randall Street.  All rights reserved. 2011


Advertising: “Seeds” for Growing Your Business!

If you think about how a farmer plants and produces a crop, I think it may contain a pretty good illustration about business growth. I realize the analogy is kind of strange for some of us to think about who live in the city, but it’s still

about the best example I can think of right now. It is a good illustration of how business functions (to a small degree).
The farmer has his (or her) land, tools and equipment, knowledge about agriculture and plants, skills, work ethic and passion. But one more thing is needed. Seeds of course! It is the main thing needed to be able to grow something. Nothing will grow or be produced without the seeds.
Many of us are not farmers of course but rather service people, freelancers, salespeople, retailers, and business owners.
Growing Business.
Our “Seeds” are advertising. We need to advertise so we can meet new customers and sell our products. Like the saying goes ‘if no one knows you exist how will they find you’ and buy from you! Etc.
We may have the land (a place of business, a website), the tools, equipment, skills, talent and passion like the farmer but we still need to plant seeds. We still need to advertise the business that we have available to reach potential customers.
We need to put those seeds out there in the public though various advertising and marketing tools available to us.   Examples we are all familiar with are passing out business cards and brochures. Mailing out post cards, flyers, and news letters. Running ads for TV, radio, magazines, ezines, billboards, internet. Doing things around your business location and local area like signs, banners and vehicle lettering. Going to trade shows with a great looking display and so on. All of these are seeds to grow your business. 
Maybe you have these but is it time to take another look at what you are presenting? Ask yourself “do I need a new design, a fresh layout, a new angle, a new promotion or offer to get new business coming in?” Perhaps a new market should be pursued, etc.?
Good Produce.
Some types of advertising are free like “word of mouth”. It is one of the best. It also takes something special to get this kind of advertising going. Things like excellent work, good service, and good products, good pricing, good relations. The stuff that gets people talking from their heart about you. That’s some of the best advertising, so give your best to your current customers because it may pay dividends.
So if you are thinking lately “wow, things sure are slow, I need some more business”, maybe you need to get out plant some seeds so some business can start growing?!
Remember also to make a plan and put some thought into your advertising. Seeds don’t always grow the same everywhere. Advertise to the right market with the right advertising vehicle and the right message. A professional should be able to help you.
Of course farmers need rain too. Some might symbolize that as luck; I’d say it has more to do with blessings from above. 
Good luck on your business!
R. Street, Owner,
Artsign.biz - Marketing and advertising tools.
Copyright 2010.  This article is written by Randall Street.  All rights reserved.



What are Mesh banners?

Mesh banners are digitally printed just like vinyl banners in full color on one side only.  The material has holes all through it that lets the air blow right through the material easily.  Normally a pvc coated polyester scrim between 8-10 oz and will allow anywhere from 25% - 40% airflow depending on the fabric. Printed with solvent, eco-solvent and UV printing.  No need for wind pockets and is much better than the unsitely appearance of ripped up vinyl banners that could not withstand the wind.

Viewing the printed side looks like a normal vinyl banner (maybe just a bit lighter) especially when the light sorce is greater towards that side than the backside. 

If you were to view the back side with light shining at the printed side you would see through it easily.


It is great for going on the fencing that surrounds construction sites, Golfing events, Mall banners, outdoor advertising and events, city outdoor anouncements, baseball stadiums,  building wraps, etc.

The banners can be hemmed and grommeted like regualar banners.

Randall Street.  All rights reserved. 2012





What Is Involved In A High Quality Vehicle Wrap

First of all vehicle wraps are a super way to advertise your business.  It's not over done because the market is still young and people doenjoy seeing it especially when it's very creative.  It draws attention and gets noticed! Better than billboards and tv commercials in some cases and it still very low cost in the long run compared toother advertising vehicles.  So, what is involved in a quality installation or application of your vehilce wrap by a graphics company:

Good Design
A good overall design. Some designs may be enhanced by the type of vehicle used (like a VW bug or older hot rod car).  The design might be best designed to the shape and contours of the vehilce.  What you are trying to convey may need to be very obvious and simple, straight-to-the-point because people are not going to see it very long in traffic. "A picture can say a thousand words" as the saying goes, so use of pictures and illustrations can be very effective.

Proper Material
Graphics that are printed on a very high quality cast film made for vehicle application and wraps (Avery or 3M, etc.) and then laminated or coated with clear. Perferated graphics material is used for the windows.

Skillful Installation
Total cleaning of the surface, cracks, crevices and edges where graphics will be applied.
Proper temperature and enviroment for the application. The right tools including heat if needed.
Knowlege and experience (working with vinyl graphics). Planning of how each area of wrapping will proceed.
Trimming the material flush with the edges (such as door panels and hoods) preventing points of failure and future complications. Particular care in not cutting into the paint of the vehicle. Preventing and working out all bubbles and wrinkles. careful inspection.

Presto!  Just a few of the things to be considered for a successful outcome on your vehicle wrap advertising.

R. Street


20 Reasons Why Tradeshows Work for the Exhibitor:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
1.   Generate leads & drive incremental sales
2.   Solidify relationships with current customers
3.   Establish relationships with prospects, key target markets & the media
4.   Shorten the sales cycle
5.   Introduce & promote new products to a new or existing market
6.   Enhance brand & product visibility
7.   Educate & demonstrate new uses for existing products
8.   Obtain feedback on new & existing products
9.   Learn the latest industry trends
10. Gain competitors insight
11. Conduct competitor & market research
12. Network with key industry contacts and key opinion leaders
13. Learn more about the industry they support
14. Have a presence in the industry
15. Gain exposure in new markets
16. Find personnel to grow your company
17. Build sales force moral & foster camaraderie
18. Demonstrate your commitment to a marketplace and your clients
19. Identify new business opportunities
20. Reinforce & test marketing strategies

10 Reasons Why Tradeshows Work for the Attendee:
Tradeshows provide Attendees with the opportunity to:
1.   Purchase products at discounted prices
2.   Conduct research to ensure you make the best purchase decision
3.   Establish relationships with key vendors
4.   Learn latest industry trends & technologies
5.   Gain insight into what others in your industry are purchasing & why
6.   Learn from industry key opinion leaders
7.   Discover new products
8.   Compare competitive products side by side
9.   Meet the people only known previously via phone/email
10. Have the chance to use a product before purchase

Article credit: TradeShows Work


Logo Design Elements

Branding clarifies what it is exactly that your company/business does, the epitome of what you & yourcompany/business is and how you differ from the competition, etc.

A good logo is part of good branding.

Tips for a successful logo design:

- a successful logo design should begin with a good design brief to go by for the creation process. A design brief is a working document between the client and the designer that has the detailed information for the desired design project. It may include: company info, the marketing objectives, target market, product(s) or service(s), goals, values, what is desired in the design as far as styles, colors, etc. and what is not desired; what the intention is that the potential customer or observer should feel or think when viewing the design, what is trying to be conveyed; what ideas or concepts or images etc are desired by the client. It may include client provided pictures, fonts, web screen shots, designs, etc.; client schedules, etc.

- a successful logo design should have a good logo design process: design brief, research, sketches, prototypes, client review, revisions, final submissions.

- a successful logo design clearly represents the branding of a business, it is like a symbol of your brand. The logo is appropriate for your business or company. The logo you start with may well represent your company for the entirety of it's existence and it may be unwise to change the look after you have come to be known by that logo, so it would be better for it to look right from the start.

- a successful logo design is normally simple to understand but the design may also be purposely a cause for curiosity or may be abstract.

- a successful logo design should be bold, distinctive, often have distinctive color or colors.

- a successful logo design looks good in color or black & white.

- a successful logo design may include lettering or be only lettering or be solely a picture or image.

- a successful logo design stands out from the competitions logo.

- a successful logo design should look right at any size.

-a successful logo design needs a good designer who is creative.


Randall Street, artist and graphic designer.


About Magnetic Signs


Magnetic signs are normally made with advertisement or logo information for businesses and personal use to place on vehicle doors, sides and rear area of cars, vans, trucks etc. These signs would be used where permanent type of lettering, logos etc., is not advantageous. The magnetic material used is about 1/16” and has a laminated enamel coating. Lettering, logos etc., are placed or printed onto this surface.

What magnetic signs used to be

In my memories there used to be a kind of “pressed out” type of magnetic sign where the letters were sort of 3d. I have not seen this too much lately but it may still be around. There might have been some kind of machine with maybe one or two fonts (and it didn’t look too great at least to me). The material was somewhat brittle and much more inferior to what is available today. So if you have thought of magnetic signs in this way I have some good news for you, things are a lot better now. Magnetic signs are made of a nice pliable material with a laminated enamel coating. It adapts easily to even fairly curved surfaces. These signs are either lettered with computer cut vinyl, printed vinyl or printed direct with a large format digital printer. They are normally square or rectangular about but in special custom applications they can be easily cut to a specific shape if require12”x 24” and custom shapes and sizes are possible also.


We use the same vinyls and inks on the magnetic signs as we do on permanent applications to vehicles. Those signs would hold up any where from 3-5 years depending on colors used, climate, temperatures, direct sunlight, etc.


Magnetic signs verses permanent lettering

A lot of small businesses (and large at times) may opt to use magnetic signs instead of permanent lettering because:


· they want dual purposes for those vehicles or

· they are lease vehicles or

· the vehicle is also a family vehicle part of the time or

· the business is an experimental business or

· there is more than one business and only one vehicle, etc.

Maintenance of Magnetic Signs

Magnetic signs can last a long time (2-5 years) depending on variables (colors used, climate, temperatures, direct sunlight, use, etc.) and how well care is taken. To keep your magnetic signs from falling off your vehicle or damaging your vehicles paint you should remove them and wash behind them every 2-3 weeks with window cleaner or soapy water/rinse or a car wash, etc. If you do not, then condensation can build up after a time and cause troubles. Small rust spots can start appearing on your vehicles paint or water/ice causing the signs to lose adhesion and fly off while traveling down the road. This may not happen too often (flying magnetic signs) but better safe than sorry. Also if you are not using them place a clean cloth or thick paper (like postal wrapping paper) between them to prevent scratches and keep them out of the direct sunlight and in a flat position. You can also keep them on the side of a file cabinet or refrigerator just like you would stick them on a vehicle.


R. Street

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